Creating a professional and effective web design, sadly, is not as easy as pie. There are some important factors to consider and remember to make that happen. On the bright side, we’ve laid out everything you need to know for you to understand it faster.
So, what are the main components that make a good web design?
Branding Consistency
Your branding is what represents the identity of your brand. It shows who you are, even without the use of words. Having consistent branding is important because this is how your target audience is going to remember you. Once a user opens your website and looks at your pages, they should be able to have a good first impression of you already. You must be able to leave an impact on their minds. However, this has to be consistent otherwise you will just be left in the dark, behind other competitors that have better branding execution.
Here are a few things to consider when it comes to branding:
- Logo – this is the symbol of your business/company that will be shown on your website as well as your other marketing collaterals
- Color Palette – colors play a crucial part in branding because it showcases your company’s aura and feel
- Font – this is the style of lettering that you use consistently
- Images – the type of photos that you use
- Brand Tone – this is your company’s speaking voice/how you communicate to your audience
User Experience
Keep in mind that most customers have short attention spans or not that long of patience. You must keep your web design user-friendly in a way that they can easily navigate their way through it. Organize it in a way that they can easily find what they are looking for. Providing a great user experience guarantees that your site visitors will be coming back and checking you out more.
Search Engine Optimization and Content Planning
When it comes to web design, you should not just “look” impressive but you must “sound” one too. Your content is the heart of your website. When people are finally interested to explore your website, they will be reading the stuff that’s written on it. You must plan and strategize the right type of content that will hook your audience and make them learn something from you. This also leads to more credibility on your side.
Also, search engine optimization (SEO) is very important because the use of keywords will make you visible on search engine results pages (SERPs). With that, more people will be able to find your website and click on it. You must remember to incorporate keywords on your landing pages and blog articles to drive more traffic.
Graphic Design
Graphic design is also closely related to your branding. How your website appears visual-wise will greatly affect the target audience’s impression of you. If your web design is pleasing to the eyes, unique, and represents your business well, then more will be intrigued to see more from you. The graphic design applies to your digital banners, posters, as well as your branding needs.
Conversion Rate Optimization
The conversion rate optimization (CRO) pertains to the percentage of users who purchase something from your site or subscribe to your newsletters. It showcases whether or not your page visits are turning into sales. This will allow you to determine what you’re doing right or if there is something you need to work on. If your web design is exceptional, more visitors will be converted into actual paying customers.
Pay-Per-Click Advertising
Of course, advertisements are not an exception to this rule. Running ads that lead users directly to your website is an effective strategy that you should consider. The content of your ad must be eye-catching and convince the target audience to take the desired action. When your ad is effective, the more likely people will find themselves clicking on the link to your website without them even realizing it.
If you are planning on an effective digital marketing strategy for your business, you know creating a great website should be a part of it. The competition is tough so you have to stand out instead of blending in. Now that you know all the key factors, you know exactly how to plan your web design. This will help you elevate your business to new heights that you did not even imagine reaching.
For more questions on digital marketing and web design, you can reach out to our team of web developers and digital marketing strategists here in El Paso, Texas. We’ll be more than happy to help out!
